CALM not BUSY: How to Manage Your Nonprofit’s Communications for Great Results
CALM not BUSY
Are you searching for the secrets to being more strategic, effective, and happy in your nonprofit communications work?
Look no further. You’ll find the answers inside.
Kivi Leroux Miller—whose previous books, The Nonprofit Marketing Guide and the award-winning Content Marketing for Nonprofits, are considered “the bibles” of nonprofit marketing and communications—reveals what she’s learned from coaching hundreds of nonprofit communications directors and teams.
Effective nonprofit communication is about much more than list targeting, relevant messaging, email open rates, and social media scheduling. The most successful communications directors and teams are those who are Collaborative, Agile, Logical, and Methodical. They are CALM.
- Take the CALM not BUSY Assessment to get your personalized CALM Score.
- Learn how simplifying your communications work makes you more strategic.
- How to lead others through good communications decision making.
- How to minimize the chaos, busyness, and stress so you enjoy the work more.
- How to apply CALM not BUSY to real-world situations.
Modern Media Relations for Nonprofits:
Creating an Effective PR Strategy for Today’s World
By Peter Panepento and Antionette Kerr
Media relations isn’t a top priority at most nonprofits and foundations. And it’s easy to understand why. While their priorities lie elsewhere, nonprofits still need to have a media strategy. Organizations that successfully work with reporters, editors, and opinion makers are more visible and they are better able to advocate for their missions, and raise more money to support their work. They also need to be prepared to respond in the unfortunate cases where they are inaccurately depicted in a story or on social media — or when they are at the center of a crisis or controversy.
This book can serve as your guide for building that strategy. While there are plenty of other books that offer instruction on media relations, this one is written by two trained journalist and nonprofit leaders. It offers practical strategies to navigate today’s media landscape from citizen journalism to fake news.
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